Marketing Manager Job Description
A marketing manager is highly responsible for the profits a company makes, and this is an indication of amount of responsibility a marketing manager has to carry on his/her shoulders. Being a marketing manager is no joke as he/she is responsible for the marketing, sales and advertising of a particular service/product the company has to offer.
Job Responsibilities
1. Instilling a marketing led ethos throughout the business
2. Managing agencies
3. Measuring success
4. Researching and reporting on external opportunities
5. Understanding current and potential customers
6. Managing budgets
7. Ensuring timely delivery
8. Developing guidelines
9. Making customer focused decisions
10. Managing the customer journey (customer relationship management)
11. Developing the marketing strategy and plan
12. Management of the marketing mix
Skills and Education Requirements
Masters or Management degree in marketing along with a work experience in different markets is always preferable for this job profile. Excellent reading and writing skills, analytical bent of mind, critical and logical thinking, computer knowledge, and; a command on reasoning, mathematics and English language are the essential skills to be present in a marketing manager.
Salary
In the majority of cases, the sales and marketing manager salary counts on the additional incentives and benefits.
Marketing Manager Salary ranges from $44,185 to $76,650. Large companies in the US pay a starting salary of around $72,310 and can go up to $108,050 and smaller companies salaries begin at $34,330. The median expected salary for a typical Marketing Manager in the United States is $87,240.
